Chances are, as we ’ re off and running in the year 2020, you ’ re using the “ free ” internet database and information machine on a hebdomadally basis – most probable day by day – and for good reason .
Google is an information powerhouse, serving up billions of searches a day and many-thousands of searches per second. It is second base to none .
Its “ hundreds of billions of webpages ” that have been crawled and make up its always-expanding Search index are proof of that.
But for all its full, Google hush gets enough improper every day .
Some problems are worse than others, depending on how much you use Google, how familiar you are with the research engines, and, basically, who you are .
A digital seller is going to ( typically ) have a much more extensive understand of how Google works than a middle-aged security defend, a stay-at-home ma, or flush a patrol officeholder or a fireman .
When considering the eight call-outs below, it is largely considered from an everyday, average Google Search drug user .
That said, there will surely be deeper explanations for apparently basic concepts to show just how wrong Google has gotten it on several critical occasions .
1. Always Testing/Changing
Whether you ’ re an everyday drug user, sometimes exploiter, or in-the-trenches search seller, you most likely know Google doesn ’ metric ton sit still .
The world-leading search engine makes hundreds of changes per year to its chopine through thousands of updates that included more than 3,200 updates in 2018, a issue that has increased each year for decades .
It has confused users, angered SEO professionals, and ultimately transformed the means closely every human on Earth interacts with the World Wide Web .
therefore, there is likely never just one reason for any – or all – of the changes Google makes a year .
But, while many average users can well illustrate examples of why they were always displeased with a change Google made, there are enough of times when those changes worked in favor of the exploiter in terms of a better have on the search locomotive .
As a research seller, we not entirely appreciate many of the changes Google makes due to their impingement on the overall search have ; we besides appreciate these thousands of changes per year because it keeps us in demand and employs us – directly and indirectly – every day .
2. Glitchy, Like All Computer Programs
Like any technical entity, Google, besides, endures glitches, bugs, bankrupt parts, and pint-size disasters .
In early April 2019, Google had to fix a technical issue that caused pages to be deindexed .
late that lapp calendar month, a Google topic caused the search engine to select unrelated canonic url that were sometimes reflected in the breadcrumb trails on mobile. In rare cases, this may have prevented proper index of contented by Google .
The following month, Google announced it was experiencing indexing issues that lasted through much of a day .
While temp, it was still a major issue that prevented new contented from being indexed in search results and make those results far less useful than they typically are .
Search Engine Journal staff writer Roger Montti pointed out how even though “ Google has suffered outages in the past, Google has not experienced so many outages in such a unretentive period of time, ” as it did in the first base half of 2019, suggesting the series of problems could be tied to a larger issue like an infrastructure update .
In July, Google had to fix a microbe that caused search results to not amply render for some people over a span of several days .
then, in the following calendar month, it fixed another a microbe that prevented newly-published content from being indexed again ( lapp issue as May ) .
And, good american samoa late as February 2020, Google experienced glitches with Google Search Console and Google Tag Manager that caused some sites to become unverified in Search Console .
distinctly, this international relations and security network ’ t a problem most Google users would even recognize, but it was another publish that had some sort of impact on search, its users, and Google .
3. Never 100% Accurate
No search engine is perfect .
But they have all been impressive at one point or another with the results they serve up, and Google is surely no exception to that .
While it doesn ’ t need a specific name or entity title to get the solution you ’ re looking for, Google is able to connect the dots for people more often than not when delivering an solution with a specify come of information for many informational-type searches .
other, more-granular searches that are guided with specific details – like a person ’ mho name – can result in a short-circuit, simpleton answer that normally becomes a have snip .
These answers are a exploit in advancement – that is, building out the database tied to the entities referenced in those answers .
More frequently than not, featured snip answers are decline, or at least largely adjust .
There are surely times when the answers, or at least parts of the answers, are faulty, though .
Like the exercise below ( which is now fixed ), Google referenced Ice Cube ’ south net worth, but then suggested some other alike searches, which include a photograph of knocker Vanilla Ice as the representation for ( a different ) knocker, Ice-T .
Another example involves actor James Earl Jones and an honorary academy award he received .
A bare search mentioning the two independent entities in the question ( Earl Jones and the Oscars ) brings rear batch of quality results .
But it besides says James Earl Jones is dead after a annual conflict with ovarian cancer ( an excerpt from his Wikipedia page that is actually citing the death of Jones ’ wife, Cecilia Hart ) .
This is clearly another error tied to the criteria used by Google for choosing the extracted datum as answers, or separate of the answers, to sealed questions .
It can and will be fixed finally, and even though it ’ s a small slice of misinformation related to the entity in motion, the inaccuracy highlights another defect of Google .
4. Google Does What It Wants (& It’s Not Always Ideal or Accurate)
We know Google loves to test new features and ideas – and they don ’ t always ( or rarely ) adhere.
This can be both confuse and torment .
Changing a brand ’ mho commercialize approach and general scheme because of a change Google claims is here to stay is dangerous and irresponsible. ( See : Google+ and Authorship Markup. )
Google has a design and few, if any, outside of the company have any input into the decisions made or directions certain projects, apps, and ideas go — no matter how adult or small .
There ’ s a long number of failures – or at least defunct – products and services Google once offered and no long does .
This is a testament to Google ’ s behavior of changing the tide, sometimes drastically, only to revert second or go in a different management wholly .
It is not necessarily badly to test newfangled ideas in try to improve your product. But when you allow, or even recommend, millions of brands to shape their strategies ( and dollars ) around these changes, lone to backpedal, there are victims and there are losers .
Google is never either of those two things .
It may have been a bit of a secret 10 years ago, but it ’ s not anymore .
Google acquires and uses the personal data of its users regularly, and even leverages that data for its own profitable profit .
It sounds thus dirty when we say it like that. And it pretty much is .
google tracks us and every search we make .
Search history has gotten murderers convicted and it ’ s besides generated hundreds of billions of dollars in ad profits ( $ 135 billion in 2019, to be demand ) .
That ’ s a bunch of exponent for one entity to have. It ’ s easily the most controversial aspect to the business model of the fourth-richest caller in the world ( Google ’ s parent party Alphabet ) .
And with the growth of in-home Google Assistant products like Google Home and Nest, the “ invasion of privacy ” is only increasing .
And Google uses that data to sell advertise .
6. You’ve Got to Pay to Play
indeed, Google sells the data it takes from its users to make its profits via advertise .
And it used to offer some of that datum to marketers for organic marketing purposes, besides. But those days are long gone .
now, to access proprietary search data compiled and owned by Google in Keyword Planner, marketers have to spend over a certain dollar doorway in advertise per calendar month ( although Google never announced what that doorway is ) .
not only is the fourth-richest ship’s company in the world invading privacy and compiling data to leverage its business, but it ’ s besides withholding that data unless business partners spend a large sum of money regularly each month .
To make matters worse, Google keeps creeping closer and closer to having paid search locomotive results resemble organic search engine results, far clouding the ethical space between ads and organic capacity and how each appears to users .
This is creating a better advertising merchandise for Google ( because paid results that look more like organic results will typically perform well ) but allowing brands to pay to “ social station ” well while appearing to be a non-paid result is misleading .
Paid search ads are designed to convert and, while Google does offer a choice score for those ads, they are not organically awarded for the usual reasons ( i.e., favorable user experience, quality contentedness offer that is valuable and educational, a exploiter ’ second best matter to in heed, etc. ) .
7. Google Can’t Do It All
Google knows it ’ s not arrant .
Indexing all of the message on the web regularly is more than fair a daunting tax ; it ’ sulfur impossible .
Google has indexed trillions of webpages – but it has not and likely will not exponent every single piece of content on the vane .
That ’ s a solution of the robustness of the web ’ south content offer, and Google besides admits that it can not crawl all elements of websites effectively .
Written textbook is easy to crawl and index – images, videos, and certain HTML elements are not so easily crawl and index .
This could make it tougher for websites that operate without that cognition in mind to communicate efficaciously, eliminating potentially critical content from the eyes of Google, and thus the web ’ second audience .
8. It’s Just Not What It Once Was
truth be told, this is the most authoritative reason why Google continues to succeed .
While the search locomotive operates differently than ever before, it ’ randomness besides more advanced and knowledgeable than always before. It ’ s able to accomplish feats we didn ’ t expect, delivering answers promptly and easily for users, and only getting better as time progresses .
With its thousands of updates per class and its goal of getting information to people easier and faster than ever before, Google is sending a message that it is not going to stop and sit on its product, credibly ever. It will keep adapting it to change and perform at its best always .
Changing to cater to the demeanor of humans ( i.e., favoring mobile, adapting to new technology, etc. ) has allowed Google to continue its impressive growth, and will continue to do therefore angstrom farseeing as it keeps at it .
Implementing game-changing engineering that continues to take its search engine to newfangled heights ( i.e., machine memorize, artificial intelligence, etc. ) allows Google to stay useful, relevant, and always equitable a pocket-reach away .
Don ’ t expect any of these Google discrepancies to change anytime soon, either .
You can expect Google to continue its global domination, vitamin a well as domination of the search engine marketplace, regardless of it continuing much of what we talked about above .
It ’ randomness still the best search engine in the world, and it ’ second inactive ( mostly* ) free .
*signifies the compensation for this release service is personal data that the company uses
Read more: A Few Thoughts on Cryptographic Engineering
Screenshots taken by author, February 2020