Rounding out its four-year coverage of the Centenary of WW1, News Corp Australia has announced the launch of a especial ANZAC Spirit-themed multi-platform editorial, retail and market political campaign across all 22 metro and regional print and digital newspapers .
The ANZAC Spirit campaign will be underpinned by a 15-day coin collection for readers to purchase, developed in partnership with Westpac, Legacy, and the Royal Australian Mint. The coin collection was officially unveiled at the Australian War Memorial by Brendan Nelson AO on 25 October .
In addition, several key editorial initiatives will acknowledge and thank those who serve and shine a fall on the issues faced on the homefront when they return .
As the major collaborator of the first step, Westpac will donate $ 250,000 to Legacy to help continue their support of families affected by the end or illness of a syndicate member who served in the australian Defence Force. This will take the total sum donated by Westpac to Legacy, as part of the four-year partnership, to $ 1.5 million.


Executive chair of News Corp Australasia, Michael Miller, said : “ In the month leading to the hundredth anniversary of Armistice Day, our ANZAC Spirit commemoration will encourage Australians to reflect on the bequest of war, to honour the enduring values of those who served, and to keep the ANZAC stories alive .
“ We are uniquely positioned and privileged to help our Australians connect with our military past, as evidenced by our extensive four-year ANZAC campaign .
“ The stories we partake about our ANZACs for past, present and future generations must constantly be treasured, remembered and celebrated. ”
Speaking about Westpac ’ s partnership with Legacy, Adrian McCaffrey, Head of Consumer Marketing for Westpac Group said, “ We are incredibly proud of our partnership with Legacy, and feel privileged to be able to assist in their ongoing documentation of the families of those who served their state .
“ Westpac has a long-standing history of helping veterans into employment – and our partnership with Legacy enables us to extend this digest to the spouses and families of veterans impacted by war. ”
Legacy Australia chair Rick Cranna said : “ The ANZAC Spirit campaign will encourage Australians to reflect on the bequest of war over the past 100 years, and the quintessential qualities our audacious servicemen and women have displayed in serving our nation .
“ We presently care for around 60,000 beneficiaries, and the generous support from Westpac and News Corp, means we are able to continue doing our effective make, and ensuring all generations pause to remember the sacrifices made to protect Australia and our room of life. ”

build on the momentum of the former three ANZAC Coin Collections, the 2018 Coin Collection celebrates the values of our ANZACs – values that defined our nation – adapted from the Australian War Memorial ’ south stained glass windows featured in the Hall of Memory – Devoted, Brave, Independent, Resourceful, Enduring, Disciplined, Decisive, Loyal, United, Patriotic, Curious, Confident, Knowledgeable, Honest and Daring .
The limited-edition, collection of 15 commemorative legal tender includes four 50c coins and football team 20c coins designed by the Royal Australian Mint which will be available with purchase any of News Corp ’ s 22 metro and regional newspapers. The beginning coin and a unique collector ’ south album will be free, with subsequent coins available for $ 3 each with the composition .
Mr Miller said the exhaust of the singular coin solicitation would coincide with a raft of editorial initiatives, including the # ThanksForServing political campaign launched last workweek, and a Jobs for Veterans push in partnership with Westpac and the RSL .
In accession, The Daily Telegraph has, this week, unveiled an uplift 8-part documentary titled Voodoo Medics, which documents the experiences of the medics of Australia ’ s special Operations Command ( SOCOMD ) who have fought some of the most traumatic and acute battles – to save their mates ’ lives – in the defect and cold field hospitals of Afghanistan .
This elect group of modern veterans – known as Voodoo Medics – are being acknowledged for their life-saving contribution to the war on terror in the documentary series, sharing their stories of injury, resilience and post-traumatic growth .
Voodoo Medics unpacks the most specify experiences of six medics – dearly referred to by their call sign ‘ kilo ’ – who served inside SOCOMD since 2003.

selling of the ANZAC Coin Collection includes 30 sec and 15 sec national television receiver ads, radio advertise, point of sale, bus shelter, press, digital, PR, social market and database market .
The Coin Collection will launch on the weekend of October 27-28 and will run for 15 days across all 22 print and digital News Corp mastheads. Participating newspapers are :

  • The Daily Telegraph/The Sunday Telegraph (NSW)
  • Herald Sun/Sunday Herald Sun (VIC)
  • The Courier-Mail/The Sunday Mail (QLD)
  • The Advertiser/Sunday Mail (SA)
  • NT News/Sunday Territorian (NT)
  • Mercury/ Sunday Tasmanian (TAS)
  • The Cairns Post (QLD)
  • Townsville Bulletin (QLD)
  • Gold Coast Bulletin (QLD)
  • Geelong Advertiser (VIC)
  • The Toowoomba Chronicle (QLD)
  •  Sunshine Coast Daily (QLD)
  • The Morning Bulletin (Rockhampton, QLD)
  • The Northern Star (Lismore, NSW)
  • NewsMail (Bundaberg, QLD)
  • The Daily Mercury (Mackay, QLD)
  • The Queensland Times (Ipswich, QLD)
  • Fraser Coast Chronicle (QLD)
  • The Observer (Gladstone, QLD)
  • The Daily Examiner (Grafton/Clarence Valley, NSW )
  • The Gympie Times (QLD)
  • Warwick Daily News (QLD)

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Category : Coin collecting

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